Meetings, Incentives, Conferencing, and Exhibitions (MICE) are a significant segment of the business travel sector, focusing on group tourism and corporate events. MICE events bring professionals together for organized meetings, reward-based incentives, formal conferences, and large-scale exhibitions to foster networking, collaboration, and knowledge exchange. Meetings are required for interesting conversations, strategy sessions, and decision-making, whereas incentive programs reward and encourage employees or partners and are usually held in appealing locations as part of bigger engagement projects. Conferences allow for bigger group gatherings with a strong emphasis on industry-specific education, demonstrating new advancements, and skill-building activities. Exhibitions, on the other hand, allow